March 15 2005 - MM itxt4 Product Overview

Imagine a suite of components that can be used individually or in combination to deploy a turnkey mobile entertainment portal or interactive mobile solution.
Content owners are provided with a one-stop solution to mobilise and monetise their original content. Businesses involved in the music, entertainment and publishing industries find themselves with powerful marketing tools, as do consumer brands and marketing agencies that want to be able to reach customers through their mobile phone.

With the volume of mobile phones sold in the Australian market overtaking personal computers, itxt4 is an ideal way for the business owner to capitalise on the growing demand for mobile content and subscription services.
The itxt4 product range offers a wide range of solutions focused on providing messaging services, these include content management, subscription management, ready-to-go ‘content-store’ applications and customer service solutions.

Product Components

Itxt4 is made up of the following components which can be used in combination or separately.

itxt4 content manager
itxt4 content manager is the complete messaging solution for your mobile content business, providing an integrated Mobile Content Management System, Premium SMS or Premium WAP customer billing, and multi-format smart content delivery. With itxt4 content manager, there is no need for product development - all the work has been done for you!

itxt4 subscription engine
With the itxt4 Subscription Engine, you can build and deploy mobile content subscription services in minutes. It’s quick, efficient, and not overly technical. Even better, once you’ve set it up, it works independently as new subscription services can be organised to automatically broadcast messages on a daily, weekly, fortnightly or on a monthly basis. Whether it’s ringtones, images, videos or text, multiple content types can be broadcast to subscribers from our predefined content categories, or create your own custom categories as part of the Itxt4 content manager.

itxt4 web
Once you’ve set up your mobile content, imagine if you could sell it through other channels such as the web. Well, now you can and it is so easy that you don’t even have to change your existing website. Mobile Messenger’s itxt4 interactive web store provides a simple and flexible solution for adding a mobile content store to your website. itxt4 allows you to sell mobile content on the web without the need to perform any technical programming.. It’s another way to generate additional revenue with minimal effort.

itxt4 wap
The itxt4 WAP Store Builder provides a simple and flexible solution for building multiple mobile portals without the need for programming. Your WAP store is fully integrated with the itxt4Content Manager and allows content to be selected and deployed for download in real-time. The WAP Portal is automatically rendered based on the customer’s handset to ensure the correct content is delivered leading to the best customer experience.

Features

Billing
Ittxt4 supports premium SMS, IVR, credit card and WAP billing options. You can choose to utilise our shared premium shortcode and voice number or have your own dedicated numbers.

Content delivery
There can be a lot of confusion for the end user when it comes to downloading and installing content for their particular handset. It can be a time consuming and frustrating experience that creates a negative user experience and can ultimately result in a declining customer base. Not with the itxt4 content delivery solution. This solution provides several ways to ensure reliable delivery of the best content to your customer regardless of type or their ordering/shopping preference. This is because the platform incorporates a regularly updated database of handsets that is dynamically referenced during the delivery process. This allows the correct content format for the particular customer's handset to be delivered ensuring the highest quality. No hassles and no fuss will result in a customer who is happy to purchase from you again.