Mobile Messenger Announces New CEO
July 23, 2009

Los Angeles, CA – Mobile Messenger, one of the world’s leading global providers of technology, aggregation and billing services for mobile content, today announced that Michael Iaccarino has been appointed Chief Executive Officer. Iaccarino succeeds the company's founding CEO, Steve Taylor, who remains at Mobile Messenger as EVP Strategy.

Iaccarino will assume full operational responsibility for the company and will also be joining the Board of Directors effective immediately.

"Michael brings unparalleled leadership, direct marketing and technology expertise that will enable us to continue to accelerate the growth initiatives of the company," said Taylor. "I am excited to work with Michael, both because he is an exceptional leader and strategist, and because we share a common ambition for Mobile Messenger."

Iaccarino joins Mobile Messenger from Epsilon, where he spent the last 8 years as President and CEO, and served as Chief Financial Officer in the 3 years prior. During his time Michael tripled Epsilon to approximately $500MM in revenue and 2,300 employees.

Iaccarino also transformed Epsilon into the global email marketing leader, delivering approximately 35 billion permission-based emails annually. Before joining Epsilon, he was a senior consultant at both KPMG and Price Waterhouse.

Iaccarino stated, “Mobile Messenger is the most exciting company in the global mobile industry. Steve Taylor and the entire Mobile Messenger team have built a dynamic ensemble of talent and created a company with turn-key products and services that are unmatched in the marketplace. I am thrilled to have the opportunity to lead this team as the company continues its growth mission, strategic planning and initiatives for global business expansion.”

Founded in 1999 by Steve Taylor and Shaun Collopy, Mobile Messenger has unmatched experience as a PSMS aggregator, mobile enabler and content messaging supplier. Mobile Messenger offers full-service solutions in creative consulting, content management, billing and processing to over 150 Content Providers 5000 small businesses, brands and corporate clients. Today Mobile Messenger, headquartered in Los Angeles with offices in Sydney, Toronto and Las Vegas, is one of the leading players in the global mobile entertainment industry with revenue in 10 countries and more than 200 staff.

Steve Taylor, former CEO and Founder stated, "Michael’s track record speaks for itself and he is the perfect choice for this role. His determination combined with his impressive background in acquisition strategy, integration, financial and operational strategic planning, direct marketing and technology, will serve as a powerful driving force in the realization of the company's vision."

About Mobile Messenger
Mobile Messenger is the leading Mobile Solutions Provider, supplying its partners with cutting edge technology and services that facilitate the marketing, distribution, and monetization of digital content to mobile devices. By providing strong, secure, and trusted connections to consumers, Mobile Messenger helps businesses around the globe build long-lasting, successful brands and mobile campaigns. Established in 1999, Mobile Messenger has unrivaled experience as an aggregator, mobile enabler, and content messaging supplier. Today, Mobile Messenger runs successful operations in North America, The United Kingdom, South Africa and the Asia Pacific Region with aggressive plans for new market expansion. In November 2009 the company acquired m-Qube mobile delivery gateway from VeriSign. Mobile Messenger is headquartered in Los Angeles, with a technology hub in Boston. Silver Lake Sumeru, http://www.silverlake.com/sumeru) a leading private equity company in California, owns a majority of the company. For more information, visit: www.mobilemessenger.com.

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